Business meetings – always in English?

It is essential to reflect on the communication and languages used with clients.

"Let’s look at it (...) as if we were the client. Possibly we would not be surprised with a “good morning” on the first conversation on a business meeting. However, we would easily distinguish that one meeting if the interlocutor tried his best to communicate in Portuguese with us. On a later situation, we would feel another level of comfort, attention and treatment if the commercial partnership occurred in our language."

This is a small version of an article from Market Access' consultant Flávio Ferreira for Diário de Aveiro. You can read the full version on the document below.