News

From Brazil’s Amazonia to Europe through Market Access

2018-01-21
Market Access successfully completed one third of the three-year project with Brazil's GlobalBev. The purpose is to launch açaí beverage Amazoo in the European market.

The first of the three-year commercial development project with GlobalBev is completed. The main purpose is to place the Amazoo product in Europe. GlobalBev is a Brazilian company that produces, exports and distributes brands of beverages and food. Amazoo is the brand created for the drink with the greater concentration of açaí, a palm tree fruit that grows in the Amazon region.

The project, which started in January 2017 and will end in December 2019, focuses on four markets – France, Germany, United Kingdom and Portugal. The work has been developed through a team of consultants specialized in the food industry. The consultants are based in Europe and do have mobility throughout the continent.

The product’s distinctiveness, unique in the healthy drinks market, makes this intercontinental project a very interesting one. Four European representations were already arranged and we expect Amazoo to be among the best-selling and well-known beverages in the target markets by the end of 2019.