Workshop about entrepreneurship and internationalisation

The session was organized for the footwear industry and our focus was on markets selection and approach.

CTCP, a technological centre for the footwear industry, invited Market Access to lecture the attendees at a workshop entitled “Entrepreneurship and Internationalisation”. The session was organized in order to make entrepreneurs and managers aware of the internationalisation policy as a factor that creates added value.

The event addressed issues such as the right moment to start the internationalisation process; which markets to select and prioritise; how to approach them; how to develop and internationalise a niche brand; and what incentives exist for entrepreneurship.

To put it briefly, Market Access, which has been collaborating with CTCP for several years, focused on the markets selection and approach.